Values span continents
The American University of Beirut is a beacon of learning in the Middle Eastern region. We needed to connect with alumni living in the United States, and transport them thousands of miles to see why their support matters.
The solution? Their generous financial aid program. By narrowing our message and expressing the program in terms of its deeper democratic impact on the region, we hit on a record-breaking fundraising campaign. Donations were up on the previous year, giving hundreds more students their dream place at AUB.